A real search foundation to build on. The gap is in how AI tools read and surface your business.
You lead on traffic and featured positions. But Clearstone Group has 31 keywords triggering AI-generated answers compared to your 14. On the metric that matters most going forward, they're already ahead.
You have a foundation. Active channels, a working website, and solid organic presence. The gap is in how AI search tools read and recommend your business. That's fixable.
Apex Building Solutions is ranking for 2,340 keywords and pulling in 4,800 organic visits a month. On traffic and featured positions you're comfortably ahead of Clearstone Group. But Clearstone has 31 keywords appearing in AI-generated answers compared to your 14. That gap matters. AI search is increasingly where buying decisions start, and right now your competitor is better positioned to be the answer buyers see first. Your mobile performance score of 67 out of 100 is also a drag. Fixing these two things changes the picture significantly.
A slow or unstable site hurts search rankings and the experience people have when they arrive.
These are the signals that help AI search engines understand who you are, what you do, and whether to recommend you.
Google and AI tools actively look for real, identifiable people behind content. Pick two or three people in the business, give them simple author profiles, and start attributing content to them. It directly improves how your content is weighted in AI-generated answers.
Your site has Organisation and WebSite technical markup in place, but LocalBusiness and FAQPage signals were not detected. These tell AI tools what your business does, where you operate, and what questions you answer. Your web team can add them without changing anything visible on the site.
A mobile score of 67 and a 3.2-second load time is slow enough to push people away before they have read a word. Ask your web team to look at image sizes and scripts loading on the homepage. A faster site directly supports both your search rankings and conversion.
Clearstone Group appears in AI-generated answers more than twice as often as you do. Closing that gap is the single highest-leverage thing you can do right now.
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